𝐀𝐫𝐞 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐨𝐧𝐞 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐭𝐡𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞?

A client recently emailed me with a request.

Earlier that month, an article on their industry had been published and it didn’t include their company in the list of competitors cited.

Could I fix it?

The client explained, they could do it themselves, but the communication in this situation was best handled by a professional.

Smart client!

Now, what to do?

Complain? Accuse? Demand?
𝐍𝐎!

𝐓𝐫𝐲 𝐭𝐡𝐢𝐬, 𝐢𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐚𝐬𝐬𝐢𝐠𝐧𝐞𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐨𝐫 𝐢𝐧 𝐚 𝐬𝐢𝐦𝐢𝐥𝐚𝐫 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧:

1) Read the article in question.

2) Determine if the publication is aware of the company by checking previous articles.

3) Email the reporter who wrote the article noting both the article and previous coverage (if it exists) and respectfully request the goal in mind.

The reporter, in this case, was professional, communicative and responsive.

They apologized and immediately added my client to the list and in the right context, following another round of respectful clarification emails.

Mission accomplished.

What is irking you in your business?

How can you use your communication skills to fix it?

And who is the right person to deliver the message?

Maybe you?

Maybe someone else on your team?

What would YOU do?